Page 41 - Studio International - May 1968
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18   One furious critic said that a function of his  Berenson, and Roger Fry. 'Content' is usually  Noland', Art International, vol. 4, No. 5, 1960). It is
            writing was that 'it drives other critics nuts'. (Amy   associated with Warburg-Panofsky interests in   not irrelevant that among Greenberg's 1954
            Goldin, 'Harold Rosenberg's Magic Circle',  Arts,   `iconography', and is seen as relevant to intellec-  `Emerging Talent' discoveries, these two are the
            November 1965.)                          tual history rather than to artistic value. Its scope   only painters widely known today and continuing
            19  Art News,  December 1952; reprinted in  The   is usually a Western European 'From the Pyra-  (unlike Philip Pearlstein) to work in an 'abstract'
             Tradition of the New, London, 1962.     mids to Picasso', passing 1900 with luck, and super-  manner.
            20  At first this was kept somewhat intramural.  ficial historical analyses of Museum of Modern   30  Cf. Heinrich Mifflin,  Principles of Art History,
            Greenberg criticized the concept of 'Action Paint-  Art catalogues and writings by men like Green-  London, Bell, 1952. The work has long been avail-
            ing' in notes to his own important and re-labelled   berg. Harvard's Department of Art History pro-  able in America, and is often used as an intro-
            essay on the Abstract Expressionists (`American   vides few alternatives to this approach, which its  ductory text for undergraduate survey courses in
            Type Painting',  Partisan Review,  vol. 22, No. 2,  graduates largely propagate. Dominated by the   the history of art.
            1955; re-written for  Art and Culture  in 1958). His   Wölfflin-Berenson approach of Sydney Freedberg   31  Art International, October 25, 1962.
            most violent attack on Rosenberg and everyone   to the rise and fall of Renaissance pictorial style,   32   Unlike most American undergraduates, Green-
            respecting him is to be found in 'How Art Writing   it offers little in modern art with a notable paucity   berg not only accepted Mifflin's classifications as
            Earns Its Bad Name',  Encounter,  December 1962.   of imagination and attention to the twentieth   useful tools for visual analysis, but he also swal-
            Rosenberg's response was 'Action Painting: a   century. Art history students at New York and  lowed Mifflin's theory of the absolute inevita-
            Decade of Distortion',  Art News,  December 1961   Columbia Universities interested in contemporary   bility of a linear dialectic of these formal cate-
            (reprinted in Encounter,  May 1963, and as 'Action   art can study with Meyer Schapiro, Robert Gold-  gories in the history of art. As a result, Abstract
            Painting: Crisis and Distortion' in Rosenberg's  water, and Robert Rosenblum; but Krauss, Cone   Expressionism is neatly reduced in Greenberg's
             The Anxious Object, London, 1965). Cf. also Rosen-  and Fried were almost driven as well as attracted   essay to merely 'another instance of that cyclical
            berg's 'After Next, What ?',  Art in America,  April   to the teachings of Greenberg.   alternation of painterly and non-painterly which
            1964 (reprinted in  The Anxious Object), which is a   24  For an excellent discussion of this phenomenon,   has marked the evolution of Western art ...since
            criticism of Greenberg and his followers sparked   particularly of the impact of Sidney Janis' 1962   the sixteenth century.'
            by Greenberg's 'After Abstract Expressionism',   exhibition of Pop art as 'The New Realism', from   33  The discovery of Mannerism as a style epoch
            loc. cit.                                another suspicious critic, see Harold Rosenberg,   between Renaissance and Baroque has required
            21  Robert Goldwater, 'Art and Criticism', Partisan   `The Game of Illusion, Pop and Gag',  The Anxious   modification of acceptance of Mifflin's historical
            Review, vol. 28, Nos. 5-6, 1961; George Dennison,  Object, London, 1962, pp. 63-64.   theory. One of Sydney Freedberg's contributions
            `The Craft-history of Modern Painting', Arts rear-  25  'After Abstract Expressionism',  Art International,   to the philosophy about Renaissance style is his
            book, No. 7, 1964.                       October 25, 1962. 'Homeless representation' was  description of it as carrying the seeds of Manner-
            22   'Problems in Criticism II: Complaints of a   the term used to describe the representational  ism within its own formal evolution; he also finds
            Critic',  Artforum,  October 1967. In this essay  elements in Pollock's paintings of the 1950s and  seeds of Baroque form within Mannerism—and
            Greenberg complains that just because he notes a   De Kooning's 'Women' series of the same period—  thus a  continuation  between Renaissance and
            tendency in art does not mean that he approves of  representation which Greenberg obviously thought   Baroque style. If Greenberg showed enthusiasm for
            it, and that his readers and critics must distinguish   had 'no place' in that art (or any art ?) ; it was  Mifflin to his young Harvard friends, they would
            between his descriptions and aesthetic judgements.   paralleled as a 'degenerate mannerism' by another   have argued for this sort of modification, which is
            Aesthetic judgements are, he states, 'immediate,   `witty' label: the 'furtive bas-reliefs' of Dubuffet.   presented to Harvard undergraduates by post-
            intuitive, undeliberate, and involuntary' leaving   28   'Post Painterly Abstraction',  Art International,   graduate teaching assistants.
            `no room for the conscious application of standards,   summer 1964. Greenberg does not define what he
            rules, and percepts' (p. 38). Criticism becomes  means by Pop art in this essay, either in terms of
            `objective' only when it 'produces consensus'; a   stylistic characteristics or of artists. He does not
            consensus which is based on a 'qualitative prin-  say that it is 'bad' art, but rather implies that it is
            ciple or norm' in 'subliminal operation', and which   not art at all: only a 'diverting' fashion, not
            appears in the 'verdicts of those who care most   `really fresh. Nor does it challenge taste on more
            about art and pay it the most close attention'   than a superficial level'. (As if it had not challenged
            (p. 38, and response to a letter from Max Kozloff,  his.)
            Artforum, November 1967). Of course this amounts   27   The title of an exhibition he organized for the
            to a personal abnegation of responsibility for one's   Los Angeles County Museum of Art, presented in
            own taste by relegating it to the realm of the un-  1964. Greenberg's catalogue introduction is re-
            conscious and finding its criticism outside oneself  printed under the same title in  Art International,
            in history. The recent domination of Greenberg's  summer 1964.
            discussion of art by his concern with a philosophy   28   One learns much more from Barbara Rose's
            of art history should be seen, I believe, as part of  earlier essay on 'The Primacy of Color' (Art Inter-
            his effort to find that 'qualitative principle' whose  national,  May 1964) and Max Kozloff's discussion
            operation through history would objectify his own   of colour in 'Problems in Criticism III: Venetian
            increasingly personal and exclusive taste.   Art and Florentine Criticism' (Artforum, December
            23  American art history in general is permeated by   1967) .
            formalist analysis of art seen as style-epochs in a   29   In 1960 Greenberg pronounced these painters
            linear evolutionary progression : an approach de-  the only two 'candidates for serious status' among   Part II of Barbara Reise 's article
            pendent on that of Heinrich Mifflin, Bernard   the younger American painters (`Louis and   will appear in the June issue.
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