Page 29 - Studio International - April 1965
P. 29

1                       in their paintings and sculpture. The anonymous author   visual relationship between the artist and the spec-
           Andy Warhol
           'Liz'  1963             of the statement I have already quoted suggests that   tator. Art always was and must remain a mode of
           Silkscreen/Canvas       'the idea of expression and the idea of the artist as some-  symbolic discourse, and where there is no symbol and
           40 x 40 in. each (4 panels)
           Leo Castelli Gallery, New York   one in communication with us through some code that   therefore no discourse, there is no art. Not to affirm
           2
           David Hockney           we can decipher are inadequate to the situation. The   this, with all possible conviction, is to betray a sacred
           California Art Collector 1964   idea of the relationship between artist and spectator as   trust.
           Acrylic paint 5 x 6 ft.
           Alan Gallery, New York   in any way analogous to a verbal relationship is totally   You will now expect me to be more specific, to name
           3                       obsolete, and obsolete not only for Albers and Kline   the artists and critics who have betrayed this trust, but
           Andy Warhol
           Elvis I & II 1964       but equally for Appel and Giacometti. All that we know   the illustrations to this article will serve this purpose.
           Silkscreen/Canvas       is that the maker of art felt the need of a certain kind of   The whole purpose of art is called in question, and
           82 x 82 in. each
           Leo Castelli Gallery, New York   object in his life—in his studio—and proceeded to make   what we are witnessing at the present moment is
                                   it. And that others, seeing the object, recognise the   not merely the disintegration of the modern movement
                                   need and find it satisfied'.                      in art, but the disintegration of intelligence itself, a
                                    This is surely a very illogical situation. The artist, we are   descent into the eternal 'fun fair' which is neither funny
                                   told, has no desire to communicate with us: he just   nor fair, but an inferno into which the intellectually
                                   makes 'a certain kind of object' which he needs to have   empty and morally insensitive vandals of an alienating
                                   around, to satisfy a private need. But if we invade his   economy drift in their ruthless search for any object on
                                   privacy, then he may find that after all his private object   which to expend their destructive energies.
                                   satisfies our private need. In other words, he has made   Disintegration, by definition, has no unifying principle,
                                   a communication, he has expressed himself in a sign   but a label must be found to cover the diverse phenom-
                                   or symbol that has general significance.          ena of the contemporary scene and so the term 'pop-
                                    That seems to be an uncommon piece of luck, and if   art' has come into vogue. It was coined on the analogy
                                   the intruder into his privacy happens to be a collector   of pop-music, but pop-music is genuinely popular, a
                                   or a dealer who also has a need for 'a certain kind of   modern version of folk-music. It may be sophisticated,
                                   object', then the indifferent artist is luckier still—his   and it may contradict all the canons of academic music,
                                   private needs have become public investments. But is   but it springs from the people and serves their needs for
                                   that always the situation ? Is it not more likely that the   stimulation and emotional release. Pop-art can make
                                   artist, or 'the maker of art' as he is now called, 'feeling   no such claim : it has no roots in mass-culture, and its
                                   the need' makes an object that has no significance for   claim to select and emphasise popular images is a
                                   anyone but himself, an object without beauty or   delusion. What it exploits for the most part is a very
                                   vitality, an object of non-art?                   different thing : the commercial image—that is to say,
                                    Such is, indeed, what happens in the majority of cases.   an image devised by cunning publicity agents to per-
                                   These brutal scribbles and scrawls, these assemblages   suade the public to buy mass-produced goods
                                   of rusty junk from the scrap-heap or dump, what mean-  (beverages, processed foods, cosmetics, gadgets of
                                   ing or significance can they have for 'others' unless   every kind), or, alternatively, persuade the same public
                                   some concession is made to the idea of a relationship   to patronise some kind of entertainment (sport,
                                   between artist and spectator? Art  is  communication,   cinema, dancing). Rather different, but still com-
                                   and though every method and every kind of material is   mercially motivated, are the various types of strip-
                                   legitimate, materials and methods must establish a   cartoons which do certainly exploit the emotions of the
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