Page 20 - Studio International - June 1967
P. 20

The future of art                        passing a gigantic factory, with acres and  been the theory behind so much of the New
                                               acres of low asbestos roofs. Between us and it  York school of painting. So, if it used a lot of
      from the other                           there are little sorts of feathery trees. The echo  other inputs as well, presumably it could do
                                               is therefore coming strong and weak, strong  a lot more things to you.
      side                                     and weak. It's not an unfamiliar kind of   But, confronted with a work of art, we still
                                               environment to a lot of people, to drive  go through the motions of turning off all the
                                               around fairly fast in open-top cars on bright,  other inputs. We make ourselves subhuman,
                                               sunny, summer days.                      cretinize ourselves. And it happens in all art
                                                But notice at the beginning I said 'picture  situations. John Cage was complaining that
                                               me'. And yet any number of the sensory  he had a piece of music called 5.19 or 4.28 or
                                               inputs were not visual at all. They were smell  something like that, which means that the
                                               inputs, they were sound inputs, they were  pianist sits down at the piano, adjusts the
                                               heat inputs because the leather was hot, the  height of the piano stool, shoots his cuffs and
                                               sun was hot.                             so on, and then doesn't play anything for four
      Reyner Banham                             So it's not just a visual sensory input, though  minutes and twenty-eight seconds. The aim
                                               I said 'picture' and I'm prepared to bet no  of this is, as he says, to give the audience more
                                               one objected to the word 'picture' even when  time to concentrate on and appreciate their
                                               you heard the kind of thing that I was saying.  environment. But do they  Hell,  says John.
                                               We give an incredible primacy to the visual in-  The silly bastards just sit there and glare at the
      The opening address, slightly condensed;
                                               puts because we are, in Marshall MacLuhan's  pianist for four minutes and twenty-eight
      to the session on 'Environments Total
                                               terms, a print-reading culture, and we still give  seconds and never become conscious of their
      and Personal' at the Brighton Festival   this automatic primacy to what comes in  environment at all.
      Conference on the Future of the Arts,    through the eyes. But it is a pure cultural
      April 1967.                              prejudice to do so. Visual experience does not   Environmental Complexity
                                               stand up on its own ever in real life, and yet we
      Art is not predictable or, to put it the other  insist on discussing the visual arts in isolation.  The ritual of turning oneself off is, I think,
      way round, what can be predicted is not art.  Or maybe we don't; one of the things we can  one of the things which will fade away—the
      Art which does not surprise, does not enlarge,  see now, and presumably is going to go on  whole concept of `turn-on' or 'switch-on'
      does not extend our knowledge, our con-  happening, is that we don't put up with the  means, in fact, increasing the inputs, letting
      sciousness, our something, is not—by twentieth-  visual arts in solitary isolation, as much as  more information (or whatever it is) come in
      century standards at least—worth the bother.  we did.                             at once.
      So we can't talk about its future profitably.   It is very weird, this, because every one of us   We don't know an awful lot about how this
      We can only talk round it and across it or we  knows that in real life the environment, in-  works yet, but I can't think that this situation
      can talk about it from the other side, which is  cluding the acoustic and olfactory, of a work  will remain untouched.
      what I want to do.                       of visual art affects our attitude towards it. I   We don't yet know very much, for instance,
       I am not a professional producer of any form  am sure our view of the  Virgin of the Rocks  about what one can take in or how one takes
      of art whatsoever, I can only speak as a pro-  was permanently altered by the peculiar smell  it in when a number of senses are being con-
      fessional consumer, as a person who is per-  of the air conditioning in the National Gallery  sciously worked upon at the same time. Yet
      sistently, and usually on purpose, at the re-  when it was first put in, more than by the fact  many of us are experienced in some extremely
      ceiving end of the 'art process'. But
                                        going  that the picture had been cleaned. Or maybe  complex multi-sense psychosomatic situations
      to start off not by talking about an `art  the impression that the picture had been  such as driving cars, sailing boats, piloting
      process' but about something which is related  cleaned was really due to this disinfective  aeroplanes, even riding a bicycle. It's common
      to what seems to be happening to the way in  smell in the air conditioning.       talk that you drive a car with the seat of your
      which art is consumed.                    Or look at it this way. When I was a student  pants, which is a way of symbolizing the fact
       I want you to picture me moving forward  at the Courtauld, we used to have a morning  that you don't just trust your eyes. You drive
      at a nominal 65 m.p.h., surrounded by scorch-  Litany to restore our sanity. We spent all day  with your ears, you drive with your nose (or
      ing hot black leather upholstery. The view in  looking at and discussing works of art in an  you stop driving it when the nose-warnings
      front is clear—no, not even clear at dead-level,  extremely abstract way, but also, as if they  get too awful, and get out and see what's
      because I'm wearing sunglasses. Above that  were the only important things in the world.  cooking under the bonnet).
      the view is progressively more obscured by  And so, during the shaving process one looked   I am sure that one of the reasons why rapid
      the coloured windscreen, and the windscreen  in the mirror and said, 'Remember, it's only a  motoring, flying gliders, and so on, are such
      colour is altered again by the fact that over-  work of art'.                     rewarding experiences, is that you are getting
      head there is a thin layer of hot summer smog.                                    a bigger charge out of every sense because all
      The view straight in front is that kind of hard   Beyond the picture-frame        the senses are functioning together. There
      grey which hot sunlight often is, and the view                                    appears to be some psychological evidence
      then shades up through various colours of  When you have been knocked out by a  that this is so. Arguments on automobile
      cold tea, to quite strong cold tea at the top of  Jackson Pollock or gassed by a Picasso or  safety turn very much on interference effects,
      the windscreen where you are getting the full  elevated by a Michelangelo or whatever, it is  such as having the car radio on. There is
      benefit of sunglasses, the windscreen tint and  still only a work of art, only marks on a piece  quite a big body of psychological opinion
      the smog above.                          of canvas. The object on which you are con-  which says that you drive better when the car
       The smog you can smell... there's that faint  centrating is only getting at you through one  radio is on because there is a constant stimula-
      itch in the corner of the eyes. And there's also  of the senses, and over a very limited area of  tion of some part of the brain which makes all
      the smell of the hot concrete road and the hot  the field of vision. I think this is one of the  the sensory inputs function better. As I say,
      tyre-rubber and the smell of the hot leather.  reasons why there has been this twentieth-  this is still arguable, but it teems fairly likely.
      And there's the sound effects: they are not  century preoccupation about getting beyond  But we don't, for instance, know very much
      just the sound effects of the car itself and the  the picture-frame. If it wasn't just a work of  about the ergonomics of concert-going. Do
      tyres on the road, things like that, but the  art, but a whole art wall, presumably it would  you in fact attend better to the music if your
      fuzzed echo caused by the fact that we are  do that much more to you, which must have   seat is very uncomfortable or if your seat is
      280
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