Page 58 - Studio International - September 1968
P. 58

The Bauhaus—Graphic Design

                                                             Bernard Myers













                                         Lionel             The Modern Movement in art, architecture and design—
                                         Feininger          of which the Bauhaus was an integral part—is mainly
                                         Woodcut from       interpreted by critics as the visual manifestation of a
                                         the first          general reaction against the nineteenth century and its
                                         proclamation       values. The nineteenth century is seen as brutal, dark,
                                         1919               dirty, complex and hypocritical; the twentieth as
                                                            enlightened, bright, clean, clear, simple and realistic.
                                                            This view is alright as long as one is only concerned with
                                                            aesthetics, with form rather than ideas. The formal
                                                            interpretation looks clear enough; from the turn of the
                                                            century onwards a general clean-up of the man-made
                                                            environment has begun to be generally considered a
                                                            good thing.
                                                            But in fact the idea of the Modern Movement lies firmly
                                                            embedded in nineteenth century philosophy. It is an
                                         Below              idea that links Gropius and the Bauhaus to William
                                         Anonymous          Morris and the Arts and Crafts Movement. It has a
                                         Festival           common origin in the thought processes and accumulated
                                         Programme
                                                            analysis that culminated in the work of Charles Darwin,
                                          1920
                                                            of Marx and of Freud. That the worlds of the living
                                                            organism, of the human society, and of the mind and
                                                            imagination are no longer mysterious and elemental,
                                                            but are logical consequences of interdependent actions
                                                            capable of analysis. If capable of analysis, then of
                                                            synthesis also, and therefore by resynthesis capable of
                                                            change. For change read improvement, and improve-
                                                            ment by control, and by control to design.
                                                            Thus in its simplest form the basic idea behind the
                                                             Modern Movement may be expressed, that by design
                                                            the environment may be changed for the better, and by
                                                             redesigning the environment one can redesign society.
                                                             By building, one can build a new society; by design,
                                                             one can design the new man.
                                                            This idea, which had its origins in Bentham and Owen, in
                                                             Godwin and the 'Builder', in Muthesius' housing report
                                                            for the Prussian Government and in the Garden City
                                                             ideal of Ebenezer Howard, unites opposites which are
                                                             irreconcilable on formal and aesthetic grounds, the style
                                                             machiniste of the Bauhaus and the cranky quaintness of
                                                             the Arts and Crafts Movement.
                                                             It was this fundamental reformist spirit that underlay
                                                             the Bauhaus idea, not a formal experiment to make
                                                             machine-made products more socially acceptable. The
                                                             right-wing critics were right to accuse the Bauhaus of
                                                             social revolution, however much as a body it claimed to
                                                             be a-political. The Bauhaus, students and staff, really
                                                             believed that they were designing a new world.
                                                             It is against this background of the Bauhaus idea that
                                                             the Bauhaus products must be examined, its teaching
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