Page 56 - Studio International - February 1969
P. 56

Towards a


       definition of


       trends in


       American


       football uniforms:

       an exercise in a


       certain kind of


       art criticism


       Peter Plagens















       Perhaps like attributes render American pro-  ings carry at best an echoed or contrapuntal   bottom 'tips' unique—black leather shoes and
       fessional football uniforms art and non-art   stripe repetition. Typical is the Cincinnati   solid orange helmets. (Another viable system
       material : they are systemic, theatrical, literal,   Bengals' formula:               is AB-AB, that is to say helmet and pants
       symbolic, and, to a degree, fetishistic. Ameri-  Home Uniform                        `matching' and jersey and long stockings
       can football, like American battleships, is a   PANTS, white—with braid on both sides—black   striped alike.) Although there are infinite pat-
       developed form of sign-painting:1  a closed se-  stripe ½", orange stripe 1", black stripe 4".   terns available, only three, with minor varia-
                                                 JERSEY, black—on sleeves 1" white stripe, 1"
       quence in, particularly over television, a closed                                    tions, are usually employed: two stripes of equal
                                                 orange stripe, 1" white stripe.
       space. But it is inescapably relational : insignia                                  width, three stripes of equal width or one wide
                                                 10' white number on front of jersey, 12" white
       to uniform, uniform to like uniforms, uniforms   number on back of jersey, white players' names   centre stripe flanked by two narrower stripes.
       to the opposition's, the uniformed total  to the   above number on back of jersey, white 3" lettering.   Figure-ground determination, however, obfus-
       ideational chalk-markings, this grid (gridiron)   STOCKINGS, black-4" below knee, white stripe   cates the distinctions : two 1 in. stripes adjacent
                                                 1", orange stripe 1", white stripe 1".
       to the stadium, and, finally, the stadium to the                                     to a centre 1 in. stripe of a contrasting colour
                                                 Helmet
       module television screen. (While varied and   Burnt orange-2" black letter—word `BENGALS'   can be read as three contiguous 1 in. stripes, or
       ubiquitous manifestations occur at the school-  on each side of helmet above rivets—word 'BEN-  three 1 in. stripes flanking two contrasting 1 in.
       boy and university level, this discussion is   GALS' outline in white.3             intervals could be read as five stripes, and so
       limited, for clarity, to the two professional   The jersey carries the theme: a black, orange   forth. Then there exist the possibilities of 'out-
       leagues.) Television has emancipated the uni-  and white colour scheme, with sleeve stripe   lines'—thin contrasting stripes used to solidify
       form from the narrow, live-action format.   scheme in a group of three equals; on the   basic units. At times, striping formulae are
       `Unlike college uniforms, professionaluniforms   black jersey, the centre stripe is orange, set   reflected in the numeral treatment.
       should be designed with television in mind.'2    off from the black by white stripes on either   Conventions, yea a uniformity of uniforms,
       This means that the relationship between   side. (On the 'away' uniform, which includes   have risen in the last fifteen years (historically,
       object (player) and symbol (insignia) is at   a white jersey, the stripe scheme is basically   the most important period of American uni-
       once more restricted (e.g. contrast becomes   the same, but the orange is buffered by   form design) : team logos on the sides of hel-
       essential, block numerals replace gothic) and   black.) This unit of three is repeated on the   mets, small numerals on the sleeves, and the
       freer, that is to say no longer attached to the   long stockings (on the 'away' uniform, the   required wearing of long stockings, all in addi-
       traditional second-deck, 40 yard-line view-  long stockings are white, and the stripe scheme   tion to the regulation numerals (and, in the
       point.                                    is likewise changed to remain consistent with   case of the American League, the player's
       The visible component structure of a profes-  the jersey), but on the pants it is changed : the   name above the rear jersey numerals) .4  There
       sional uniform is thus: helmet, jersey, pants,   two black stripes are half the width of the   are also certain sub-conventions: most jerseys
       long stockings, short socks, and shoes. The last   centre orange, because the narrow vertical   are striped on the sleeves, most helmets over
       two, being relatively uniform (white cotton   format of the leg cannot visually support the   the centre. But within the formulae, in which
       and black leather) do not contribute signifi-  three 1 in. stripes contiguously. Similarly, the   the range of acceptable solutions to a basic
       cantly to the statement. The jersey is the crux,   helmet is unstriped to avoid the wide unit,   problem is virtually exhausted, statements are
       carrying the character motif for the rest of the   and to complete a total vertical organization:   made on that edge of terrain which holds
       uniform; the helmet, which particularizes the   jersey and long stockings black, pants (in the   extraordinary freedom and possibility. To wit,
       team, follows, while the pants and long stock-   `centre' of the uniform) white, and the top and    the Houston Oilers:
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