Page 55 - Studio International - April 1970
P. 55
ACT and ART Departments
Designed to make public the way in which the Company
N. E. Thing Co., Inflated hillscape-vinyl 1968
assesses the information which is the raw material for
all its operations. The President takes photographs, of a
supermarket sign, a Donald Judd box, a grain elevator,
enlarges it and exhibits it stamped with his Seal of
Approval as 'Having met the stringent requirements of
Sensitivity Information'. So states the certificate which
is sent with the photograph to the owner or maker of
every Aesthetically Claimed Thing.
Anything which is not felt to be deserving of a place
in eternity is known as an Aesthetically Rejected Thing
or ART.
Movie Department
Planned is a 5,000-mile movie to be shot by ten Super-8
cameras from a truck travelling at 60 m.p.h. from one
end of the Trans-Canada Highway to the other.
Completed are several four-mile sections. For four
minutes one is hypnotized by the patterns of rushing
wires and trees. To be projected postcard size is a four-
minute still life of the tattered border of the maple leaf
flag fluttering over a gas station.