Page 64 - Studio International - April 1971
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gives cause for speaking of a work when   difficulty of the question and of the failure of the   possibility of making anything which is presented
      dealing with artistic production, i.e. a style, a   Cubist venture, replies 'No' ; this Cézannian   inside a museum/gallery say anything—and this
      production, a sensibility, talent, etc. In fact,   ambition is impossible. What is shown on a   is what the dominant ideology wants : that what
      despite the legend according to which Duchamp   canvas will always be an illusion. The only way   is contained should provide, very subtly, a
      chose the objects that he ex-poses [exhibits]   is to show the object itself. Thus thinks   screen for the container. Maybe the museum,
      accidentally, or else made sure they were the   Duchamp. There is no more representation and   the gallery are indispensable (inseparable) from
      least characteristic possible, the most common,   one approaches the complete, global solution   a work, whatever it may be, but then they should
      chosen without taste—neither good nor bad—  and its consequences : rupture. Because then   be clearly perceived as such, that is, implied,
      we have, finally, a series of objects that have a   the object presented will be only 'that which it   in the presented work itself. The museum is
      factory 'style', a formal relation to each other.   is'.                             ignored for the benefit of the work, while the
      In other words, there is the same aesthetic   Now, here the reasoning becomes specious,   latter exists only through the museum. So
      relation between a bicycle wheel on a stool and a   not to say false (if it is the case that it was true   Duchamp's undertaking is revealed: we have
      bottle-rack as between Renoir's Moulin de la   before!). The object in question is not in fact   already seen that the objects chosen had a
      galette and his Balançoire.               the object shown to us. We will not enlarge   unique style; in addition, they will now appear
         Additionally, acting in this way, Duchamp   upon this phenomenon of transformation or   composed, automatically, in the room where
      thought to avoid the sensibility occasioned by   become enraptured by it, because there have   they will be presented, exhibited, and will
      all artisan or manual 'craft' in presenting   been lengthy and frequent descriptions of the   become one of the decorative elements
      industrial objects, generally produced by   miraculous and fantastic power of man to   (representation) of this new big tableau which
      machines and in great quantity, therefore a   indicate, to touch (like God) something and by   is the gallery, the museum.
      priori cold, neutral, having only a utilitarian   this sole action to transform it into something   If we insist on this example, it is because it
      value. We find ourselves today confronted by   else called here work of art. We won't contradict   appears to us easy enough to follow, the first
      objects of another age, simply privileged and   this thesis, except that instead of rejoicing we   of its kind, and symbolized as if drawn by
      committed to the role of witnesses of an era by   are rather sad to see that belief in miracles is still   Duchamp himself. It would not be so with
      the magic of art, the talent of the artist. The   so widespread. Now this 'miracle' is simple to   numerous artistic examples which are
      artist in his role of preserver is certainly not an   explain. Here the fundamental contradiction   nevertheless identical, but less apparent.
      innovation. The 'rupture' effected by Duchamp   of Duchamp's venture appears. In reality, if   Nevertheless, and in all cases, we are convinced
      appears only as an empty or symbolic gesture   one can say that Duchamp's urinal is different   that—thanks to Duchamp, let us acknowledge
      and, instead of a radical rupture, what is offered   from another one seen in public pissotières and   it—the museum/gallery plays the same
      us is a work whose characteristic would be its   not as he wished—as one would have us believe—  powerful role, heavy with consequences, that
      obsolescence. This obsolete work is a little like   a urinal and nothing more, it is because this   operates in the case of the urinal, with all that
      our grandmother's attic exposed, with the   urinal is taken out of context—which is what   which is presented within it. The museum/
      exception that the objects represented are not   Duchamp remarked was the commonplace of   gallery, for lack of being taken into
      unfamiliar. It is in any case a failure in relation   every work of art, whatever it was. He was   consideration, is the framework, the habit, the
      to the aim—or rather in relation to what one   going to make the same mistake at a higher level.   spider's web where until today all the
      would have us believe or accept. It is traditional   Let us follow his experience: A) let us take any   `speeches' [messages] become entangled—
      art and not a rupture with this art. It is an   urinal or one identical to that chosen by   speeches attempted while forgetting that the
      imaginary questioning. But the influence of this   Duchamp, let us put it in the museum; it   museum/gallery is the inescapable 'support' on
      minor work still endures. The one who wanted   becomes a work of art and even, by extension,   which art history is 'painted'. Wishing to
      to kill the art object in fact perpetuates it, and in   a Duchamp (but this is only an anecdotal detail;   eliminate the tableau/support, on the pretext
      the most obsessive and conservative manner   what is important is that it becomes charged   that what is painted can only be illusion,
      possible. The Pop artists among others have   with another meaning); B) Let us take the   Duchamp introduces into a new framework/
      understood this so well that they have seen   urinal exhibited by Duchamp and let us replace   tableau a real object which, at the same time,
      Duchamp as no more than the forerunner of   it in the public pissotières. It is no longer   becomes artificial, motiveless, i.e. artistic. An
      `painting-with-no-matter-what', of 'everything   anything but a urinal with neither more nor   apple is made to be munched, and represented
      is art', 'nothing is art'. Duchamp would in this   less aesthetic or saleable value than the 25   on a canvas it loses at least that function. In the
      way, and uniquely, have renewed the technical   others that surround it. Now, during the   same way the urinal, not utilizable, loses its
      media of pictorial expression. Is that all ?!   transport of a urinal from a pissotiere to a   function when represented in a museum/
         But—and this is the crux of the problem—  museum, it is not the urinal as object, materially,   gallery/tableau. Pushing this image, let us take
      why can we say that a bottle-stand which is   which has changed. It is certainly 'the same   away the museum/gallery: there is no more art.
      exhibited is art and not rupture with art ?   one' that one sees. But it is taken out of its   This simplistic and seductive solution would
      Duchamp made traditional art, adding a new   context—and the loop is looped—in the same   not of course, resolve anything, but it shows
      form (without great consistency) to the multiples   way as Cezanne's 'apple' was, and it is no more   intentionally the real importance of the gallery/
      which make an art history possible. Why could   `real', despite appearances, than the painted   museum where art is seen or thanks to which art
      and can this evidence pass almost unperceived   `apple'.                            is shown.
      and influence a number of artistic attempts,   The reason for this is that the place where   `A real object which, at the same time,
      thus making them instantly sterile and    this urinal has just been put (the museum, the   becomes artificial', we wrote above. Motiveless ?
      regressive ?                              gallery, or any other defined artistic place) has   Not entirely, because the museum is going to
        We said that one of the questions posed by   the same function as the support or tableau for   show its double role here :
      Cezanne's work was : is it possible to eliminate   the 'apple'. The 'apple' is received inside the   a)  aesthetic, by becoming the real and
      the subject in painting and to manifest only   canvas, the urinal inside the museum. The   inseparable support of the work inscribed
      painting as painted—or paint itself—that is, to   framework of the representation has become   therein. Support of forms moving from one
      show a painting without a history other than its   enlarged. What has changed is the framework   place to another, certainly, but where the work
      own, without illusion, without representation   in which the object is seen, the container. This   is inevitably absorbed.
      of the beyond, without perspective, without a   verification, through not having been clearly   b)  economic, by giving this work/object a
      framework other than the one on which this   seen or analysed until now, is one of the   saleable value by according it privilege,
      `painting' is inscribed—its support ?     essential causes of censures, that have been   conserving it.
        Duchamp, catching a glimpse of the      operating since Cezanne's Questions, of the    Like the chiaroscuro that privileged a certain
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