Page 25 - Studio International - December 1971
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takes us a step further along (see fig. 5). A   and icons are absent altogether. At least three of
            plethora of trunks and suitcases form two   Atget's photographs of food-stuffs on display
           intricately arranged mounds on the sidewalk   —respectively vegetables, poultry, and seafood
           outside the store, the aisle between them being   (V38, A22; W90; see fig. 7)—are characterized
            guarded at the store entrance by two      by an energy and drama almost as great as in
           top-hatted, elegantly bewhiskered, and very   the nature pictures I have mentioned. And there
            gentlemanly dummies. The sunshine warms   are a couple of unpeopled cafe pictures, one
           them, just as it warms the four pieces of   interior, one exterior (C31, A34), all radiant
           clothing swinging from hooks on the small   with early morning sunshine yet welcoming
           awning over them, and picks out casually a   with coolness too, which in their calm
            couple of groups of hanging trumpets and a   splendour bring to mind alike the more lyrical
           drum; but behind them there is darkness.   rural panoramas and the loveliest shots of the
           Oblivious to all the invitations to voyaging and   great formal gardens. Furthermore, in their
           masculine gesturing, the aproned store-woman,   structures, materials, and neat rows of identical
           hardly noticeable at first, sits bent over her   forms both places are replete with intimations of
           sewing in front of the jauntier of the two   the new technological forces that have produced
           dummies, while above the awning the        them, without their being in the least 'degraded'
           second-story is reassuringly firm and domestic   thereby. And the crisp white lettering of the
           in the sunlight. Journeyings and rest, the placid   names of Bass Extra Stout, Dewar's White
           and the martial, a calm explicitness and an   Label, and other delicacies, on the windows of
           evocative chiaroscuro—these are obvious    the exterior scene brings me to the important
           enough, of course. My chief point, though, is   subject of commercial iconography.
           that what the picture as a whole embodies is the
           drama of commercial distribution and
           consumption, with the eye-catching variety of
           goods making possible a variety of important
           and natural human activities. Viewed in this
           light, neither the provenance of those goods
           nor their transmission (however 'humble' the   4 Triple fork of tree
           trades-person engaged in it) is ignoble. And   5 Shopfront
           the intermingled heroic and pastoral aspects of
           the commercial seem to me even more apparent   6 Statue of Ceres ( ?)
           in certain pictures in which 'traditional' symbols   7 Still-life of seafood in market
   6
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