Page 20 - Studio International - September October 1975
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say, according to an admirer: and so   that whatever was beautiful did not need   tabulated form, and the quantities show
        elided the problem. (Perret meant   to decorate because it was itself decor was   some positive result, however dottily
        something more like 'dignifies' or   extended. It was beautiful because it   calculated. Hence the various products of
        `gives decorum' than the English word   served its purpose most directly. And   `systems design' and its even dottier
        `decorate'). And, of course, in the   therefore that which served its purpose   by-products (some of which, such as the
        twenties a rather specious distinction   most directly could in itself turn into an   work of the Ulm school) have even entered
        grew up between the work of sculptors   object a émouvoir ; the archetype of such   the murky penumbra of modern
        or painters, 'works of art' used    an object was, of course, the technological   mythology.
        `decoratively' and the repetitive ornament   product, which had radically altered the   Production is the result of our dialogue
        produced by mere craftsmen. Perret did   means at the artists' disposal in the   with nature: and the process of dialogue
        use both, and that in spite of his noble   twentieth century. It had been regarded   and production is what we call culture.
        aphorism. He never wholly abjured the   as slave until the middle of the   Not an adequate definition perhaps, but
        hammered and inlaid ornament of the   nineteenth, when it became an enemy.   it does something to tie up the diverse
        shorn classicism I spoke of - even after   As the volume of technological objects   dictionary meanings of worship, tillage,
        the last war, in the reconstruction of   grew, however, so the dialogue with   selective breeding, training and
        Amiens and Le Havre, he did not     machine production altered in tone. The   education; and distinguishes it from the
        renounce the detached colonnades, the   enemy of the nineteenth century became   towny, even bourgeois qualities of
        apparatus of details derived from the   the master, the deus (doubly you might   civilization. The truth is that technology
        style of 'le grand siècle.' In the   say) ex machina. God-created (as against   is 'Son of Culture', as they say in the
        meanwhile, his old opponent Van de   man-created) nature became muted,   titles of horror films, but culture has not
        Velde had become converted to a similar   trivialized. The menace to twentieth-  learnt to take account of its vast
        creed, if not a similar manner; the belief,   century urban man was no longer   offspring, at any rate not on a conscious
        as he put it, that 'the rational conception   drought, storm and flood. The great   level. The sad, playful attempts in the
        produced the silex or cut onyx tools   dangers came from a different nature :   forties and fifties of our century to
        and weapons . . . (it) is the inexhaustible,   from the boom-crisis economy, from the   produce a generally acceptable and
        and ever-cool source of all that strain,   methods of secret persuasion and of   machine-based (as well as machine-made)
        which - through the ages - has born   oppression, and from the omnipresent   ornament is a warning of the futility of
        witness to the existence and constant   destructive forces we have devised :   any short -cuts. We are witnessing a
        vitality of a style which never ages, which   gases, bacteria, nerve-drugs in drinking-  similar and equally futile exercise just
        is and shall be of every age.'      water, the BOMB; or even from the    now : the revival of what has been called
          It was this ageless modern style which   increasing malfunctioning of our   the 'Cinema Style' ; the ornamental
        Van de Velde was introducing to the   ingenuities : pollution, overcrowding,   jollities of Odeon cinemas and Lyons'
        Paris public by way of comment and   jamming, the rising flood of detritus.   Corner Houses in this country aping
        almost of protest at the time of the   Artists were not able to absorb the   the majority of twenties and early
        decorative art exhibition in Paris in 1925.   technological product into their work and   thirties skyscrapers in the US. But the
        That exhibition was as much the apogee   had therefore to account for it by irony :   revival raises the problem, which derives
        of Art Deco as the 1903 Turin show was   naming, indicating and quoting. It   from a sub-cultural phenomenon: the
        of Art Nouveau. And the whole of what   started gently with collage and frottage,   shift in the social pattern of taste to a
        came to be called the Modern Movement   and was speeded up by R. Mutt's famous   dictatorship of the working-class, more
        was a protest against its pervasive   fountain choice - of which so much has   specifically the Anglo-Saxon working-
        influence.                           already been said. This attempt to absorb   class, which was exemplified by the cult
           Now the modern movement eschewed   the industrial and exalt it into culture was   of the Beatles and the Stones, and the
         ornament with the greatest acerbity. But   a much more powerful and hazardous   graphic style of Alan Aldridge. The style
         it did not quite dispense with the more   piece of magic than we can now realize.   is already past its peak, although its
         or less 'decorative' work of art. Mies   But the magic wore off (with the war),   sources - the film and strip-cartoon - are
         van der Rohe, the harshest of the modern   and had to be renewed. The efforts   a permanent feature of our society, and
         movement formalists, not only employed   ranged from sollipsist inflatable defiance   cater for the same kind of irrational
         sculptures by Kolbe and Lehmbruck as   to the total immersion of Ulm; from the   pleasure as the 'Cinema Style' : the
         the only photographable inhabitants of   admiring imitations of Tinguely to the   pleasure which appeals through the
         his building, but also modelled the   total immersion of Warhol. The work of   medium of a market populism; the
         figures in his drawings on Lehmbruck's   the artists stood apart from the rational   people like it because they buy it, ergo
         sculptures. Le Corbusier employed work   normality of what was built and   it is good in itself because the people are
         by Jacques Lipschitz and by Léger, and   inhabited. Buildings increasingly became   good.
         in his later work -faute de mieux   images of technical production, from   The attitude has its sociological and by
         sometimes, as he himself knew - his own   which the world of the imagination was   implication (as often happens nowadays)
         paintings and even sculptures. Of one   banished. But while the artist had less   its philosophical apologist in the work of
         building of that period, the Spanish   and less truck with society - and therefore   an American sociologist, Herbert Gans,
         pavilion at the Paris exhibition of 1937,   with rationality - architects and designers   whose Levittowners has counterattacked
         little is remembered. But the painting   strove earnestly to assimilate their   the many critics of American suburbia.
        which was specially done for it, Picasso's   procedure to that of the mechanic. In   It concentrated on the life of a
         Guernica, has become the best-known   the heroic days of De Stijl, of the   commercial suburban development, one
        single twentieth-century image. It also   Russian Constructivists and, to some   of a successful chain based on mass-
        contained the mysterious painting by   extent, in the later years of the Bauhaus,   produced, relatively cheap housing
         Miró (Rebellious Catalan peasant or   the very leap into the realm of quantity   (marketed in various styles for the same
         The Reaper) and the mercury fountain by   was exciting by the desperate nature of   house) by a large industrial building
        Calder, which stood before it, is fairly well   the exercise. Unfortunately, its   contractor on the East Coast of the
        known. The building itself deserved   consequence was anything but       States. Levittown - as these suburbs are
        better than to become the Sistine chapel   exhilarating. The pressing of all   called - has became a slogan as well as a
        of the twentieth century. But it is entirely   imaginative effort into the mould of   commercial enterprise. It covers the
        dwarfed by the works of art which it   pseudo-rationalism (of the particularly   range of attitudes which maintains that
        sheltered, and which were in part   naive positivist brand which went on in   everyone has the right to their life-style
        commissioned by the architects and   the late thirties and immediately after the   provided it is within their means and not
        sometimes - as was the case with the   war) has convinced the architect's most   actively anti-social; that no pundit has
        mercury fountain - even attributed to   important clients, the world's various   any right to tell them otherwise. And in
        them. Such buildings represent the upper   civil services and the boards of the large   particular not the planner and
        tip of what you might call 'architects'   companies, that the answer to their   architect, whose real business is to
        architecture for the thirties. The minor   problems in terms of what is now called   provide a suitable packaging for the
        masters were, of course, much more   `built form' (that is, architecture and   given life-style, including the ornamental
        thorough in their eschewing of the visual   building) will be a good social service   patterns which the inhabitant may choose
        `irrelevance.' The generalized belief    provided that they are presented in    for himself.

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