Page 72 - Studio International - September 1968

by arranging type in a way which reflects and 13. Framed writing from a shoebox
reinforces the meaning of what is written on the page.
In addition a free layout neccessarily and sufficiently
reduces legibility to increase impact with the result
that the scurrying eye of the silent reader is retarded
so that his mind's eye is no longer deaf and his
mind's ear can hear his mind's voice echoing the
lines of the writer. The reader gains perception at the
expense of mere cognition or the pigeonholing of
cliches.

Notes
1. v. Kaffir.
2. v. Bibliography. 14. Examples of black framed advertisements
3. Dom Sylvester Houédard.
4. v. Themerson.
5. v. Bowler.
6. v. Penrose Annual 1967.
7. v. Encyclopaedia Brittanica, Concise Oxford
Dictionary, &c.
8. v. Penrose Annual 1965. Fairy Tale Treasury,
Parnell, London 1967 cover.
9. v. Michelin X flip book, London 1967.
M. Born; The restless universe, London 1936,
Dover, NY, 1951.

Bibliography
Arseven, C E; Les arts décoratifs turcs.
Belloli, C; La componente visuale-tipografica nello
poesia d' avanguardia Pagina, 1963, 3, 4, 5.
Boultenhouse, C; Poems in the shape of things, a
survey 300 BC to AD 1958, Art News Annual,
1959.
Bowler, B B; 'The word as ikon', Typographica, 16.
Houédard, Dom PS; Between poetry and painting
chronology, Institute of Contemporary Arts, London
1965.
Blumenthal, W H; Eccentric Typography and other
diversions in the graphic arts, Achille J St Onge,
Worcester, Mass, USA.
Kallir, A; Sign and design, the psychogenetic source
of the alphabet, James Clark, London, 1961.
Themerson, S; 'Ideogrammes lyriques', Typographica,
14.
Tuwim, J; Pegaz deba panopticum poetickie
( Pegasus rears a poetic panopticon) Warsaw, 1952. 15. A period
Wang, Chung-lou; Chinese palindromes (sic), the piece under
world's most exquisite literature, China Society, Chamberlain's
Singapore, 1966. umbrella