Page 73 - Studio International - September 1968
P. 73

Typographic Agoraphobia                              Walter Tracy has designed several type faces for the
                                                                                   British Linotype company, where he has been in
                              Walter Tracy                                         charge of typographic development for the past 20 years.











                              The dictionaries have much to say about space, from the
                              general to the particular: 'The three dimensional
                              expanse in which all material objects are located and all
                              events occur' ; 'The interval between two or more points
                              or objects' ; 'An extent or area sufficient for some
                              purpose'; and so on. Our awareness of an object, our
                              understanding of its relationship to other objects, is due
                              as much to the space around it as to the form of the
                              object itself.
                              The letters of the alphabet are two-dimensional objects;
                              the space around and between them, and inside them, is
                              an essential factor in their identity. Even when the space
                              is eliminated from a letter, as in some whimsical or
                              provocative designs, the reader must mentally provide
                              the necessary space from prior experience before he can
                              identify the letter.
                              Letters which are written or drawn as the elements of a
                              particular word—in a monogram or company name, on
                              a book jacket, a protest banner, or lavatory wall—are, or   From a New York photosetter's prospectus
                              may be, original and even unique, not only in their
                             corporate style but in their individual forms, the E in
                             one part of the word being different from the E in    In the case of roman ( upright) capitals in a seriffed type
                             another part according to the letter forms adjacent to it.   face, the letters with vertical stems are dealt with first.
                             The space in and around the letters is the result of   Capital H is the 'standard' ; half the width of its counter
                             whatever amount of judgement is applied at the time. On   is allocated to each side of the letter, and the same
                              the other hand there are the letters made to be composed  amount to M, N, I, and the left side of B, D and so on.
                              into words or lines of text by someone other than the   Capital 0 is the standard for 'round' letters. It is placed
                             designer of the letters. Printers' types are the obvious   between copies of H and its side-spacing decided by
                             example, so we will call them typographic letters. There   visual judgement. When known, the same amount of
                              is only one form of E or e or any other letter, and a   space is allocated to the left side of C and G. The space
                              regulated amount of space is integral in the letter as   to be given to the right side of those letters is judged by
                             supplied.                                             associating them with H and 0. The side-spacing of the
                             Typographic characters are spaced on the type or      other capitals is established by placing them between
                             matrix by a mixture of formula and judgement which    standards and adjusting them until a balance is achieved.
                             ought to be better known.                             The lowercase is spaced in a similar way. The standards
                                                                                   are n and o. The space between the legs of n is the norm
                                                                                  for the side-spacing of characters which have vertical
                                                                                  stems — b, d, i, m and so on—small adjustments being
                                                                                  made to the norm according to the length of the upright
                                                                                  or the number of serifs. Similar principles are used for
                                                                                  italic characters, but a greater amount of optical judge-
                                                                                  ment is needed.
                                                                                  Serifs act as links between the letters of a word. Their
                               2. The Optima type-face as designed by Herman      absence in a sans-serif type means that, though the
                               Zapf, and made under his supervision by the Stempel   method of spacing is the same, the amount of side-space
                               type foundry of Frankfurt. A selection of characters   allocated to sans-serif letters is sometimes less than in
                               is here arranged to demonstrate how the space between   seriffed types.
                               letters is balanced with the space within them and   In practice, the business of organizing the spacing of
                               with the weight of the strokes, to produce an       typographic characters needs a good deal of care. It does
                               even texture and regular rhythm.                   not always get it : there are type designs in current use
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