Page 55 - Studio International - May 1971
P. 55

Rules of thumb                            Our prevailing orthodoxy is that art signifies
                                                                                                nothing. In presenting my own interpretation
                                                      Victor Burgin                             of this dogma I shall refer to a distinction which
                                                                                                I hope is more tenable than the current
                                                                                                `object/non-object' dichotomy.
                                                        . . all the devices at the artist's disposal are so   Art's primary situation is not unique to art. It
                                                      many signs . . . the function of a work of art is   is that in which a person, or group of persons, by
                                                      to signify an object, to establish a significant   certain displays, seeks to alter the state of
                                                      relationship with an object.'             apprehension of a second person or group of
                                                                           Claude Lévi-Strauss1    persons. From this undramatic assertion it
                                                                                                follows that the empirically observable
                                                                                                differences between types of art are primarily
                                                                                                differences of type, scope, and use of displays.
                                                                                                `Sign' may not yet be substituted for 'display'.
                                                                                                `Sign' implies a corollary thing signified, but in
                                                                                                `abstract' painting and sculpture a work has no
                                                                                                apparent significance but is rather itself an
                                                                                                object of signification. As artists and critics
                                                                                                connected with Modernism will insist that the
                                                                                                unique art object itself must be brought into the
                                                                                                proximity of our senses it should be clear that it
                                                                                                is the object which is signified and that
                                                                                                signification here takes the form of ostensive
                                                                                                definition.2   Modernist works are obvious
                                                                                                candidates for inclusion in the class of works
                                                                                                which are denoted rather than denoting. None
                                                                                                of the appearances of these works may be said,
                                                                                                even metaphorically, to belong within a language.
                                                                                                `Formal language' is that technical branch of
                                                                                                natural language which is used to describe the
                                                                                                works. The organisations of marks which
                                                                                                constitute the works themselves are not
                                                                                                analogous to a language; at their most coherent
                                                                                                they represent variations upon loosely expressed
                                                                                                compositional conventions—a quasi-syntax
                                                                                                without semantics. However, the class of works
                                                                                                which are denoted is by no means confined to
                                                                                                abstract art, it also includes that ubiquitous
                                                                                                format—the `readymade'.
                                                                                                  A bottle-rack does not function as a sign in
                                                                                                any language, it denotes nothing but is itself
                                                                                                `denoted as' art. The information it originally
                                                                                                communicated has since decayed; it functions
                                                                                                now as the historical precedent endorsing a
                                                                                                presentational strategy which might be
                                                                                                expressed: `By definition, an art object is an
                                                                                                object presented by an artist within the context
                                                                                                of art. Therefore any object which meets these
                                                                                                conditions may serve as an art object.'
                                                                                                  Against the above background assertion,
                                                                                                foreground activity takes the form of an attempt
                                                                                                to find objects which are a priori least expected
                                                                                                but yet which a posteriori will appear historically
                                                                                                inevitable. However, within the given
                                                                                                framework, a bottle-rack, a bridge, or the planet
                                                                                                Jupiter all have equivalent status with any other
                                                                                                perceptible body. Once this governing principle
                                                                                                has been grasped, the ability to predict the
                                                                                                imminent choice of object domain is greatly
                                                                                                increased and so the information transmitted is
                                                                                                proportionately decreased. The recent
                                                                                                widespread uses of photography and natural
                                                                                                language very often function as ostensive
                                                                                                definitions in regard to a found object. A
                                                                                                photograph of a bridge, or the word 'bridge', are
                                                                                                operationally ostensive here3; similarly, where
                                                                                                objet trouvé is replaced by évenement trouvé, the

                                                                                                                                    237
   50   51   52   53   54   55   56   57   58   59   60