Page 49 - Studio International - October 1970
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in general is thus threatened'.10         Towards a Definition of Culture'. Again we find   future of culture, than to preserve some hope,
              This sad vision is followed by an attack on   contradictions in his position. He agrees in   even a hope based on an illusion; but the
           Kitsch, which Greenberg sees as a product of   general with Eliot's statement, that 'our own   conclusion is less important than the means by
           industrialization and urbanization, 'destined for   period is one of decline; the standards of   which it is reached: the sweeping generalizations,
           those who, insensible to the values of genuine   culture are lower than they were fifty years   the lack of any consistent theory, the confusion
           culture, are hungry nevertheless for the   ago' 18, by saying that 'granted that there has   of ideas and the gross misunderstandings,
           diversions that only culture of some sort can   been a certain improvement in the middle levels   distortions and oversimplifications of Marxism.
           provide'.11   Greenberg does not go so far as to   of culture, I am sure that we all agree that no   This confusion really stems from two
           define the goodness of genuine culture and the   amount of improvement there can compensate   unreconciled and irreconcileable attitudes
           badness of Kitsch, but points to 'more or less of   for deterioration on its uppermost levels'.19     towards modern culture which Greenberg
           a general agreement among the cultivated of   However, Greenberg continues by disputing   employs without any distinction or clarification.
           mankind over the ages as to what is good art and   Eliot's idea that industrialization will ultimately   In one mood he shares the standpoint of the
           what bad. Taste has varied, but not beyond   destroy all culture, and in doing this he once   decay-of-culture school, appalled at the decline
           certain limits'12, and he suggests, in a somewhat   again refers us to Marx : 'Marx made the only   of fine art, at the rise of the masses and the
           elusive phrase, that 'this agreement rests ... on a   real beginning in the discussion of culture, and   growth of philistinism. This is a tradition of
           fairly constant distinction made between those   neither conservatives nor liberals seem yet to   thought whose origins are to be found in the
           values only to be found in art and the values   have gone beyond that beginning.'20   But   Romanticism of the early nineteenth century,
           which can be found elsewhere'.13  It is an elusive   Greenberg's Marxism is of a rather peculiar   and its solution for the artist was precisely, to
           phrase but, I suspect, a crucial one. Art values   kind. For example he attributes to Marx the idea   use Greenberg's own phrase, 'to maintain the
           are those only to be found in art itself, and are   that 'scientific technology—industrialism—  high level of his art by both narrowing and
           therefore, presumably, of a different order from   would eventually do away with class divisions   raising it to the expression of an absolute in
           other values. They are also in some way always   because it would produce enough material goods   which all relativities and contradictions would be
           `there' in all places and periods—otherwise the   to exempt everyone from full-time work.'21  For   either resolved or beside the point's', i.e. by
           cultivated would not agree about them—and,   this reason, according to Greenberg, the   abstracting it from the real world, in order to
           since they are values, they are worth preserving   solution, 'the socialist and Marxist one, is to   preserve its 'quality'. In his second mood
           against the onslaught of Kitsch and the dangers   intensify and expand industrialism, on the   Greenberg manages to employ words such as
           of a shrinking elite.                     assumption that it will eventually make well-  Marxism and socialism to express what is, in
              Greenberg goes on to state that in all societies   being and social dignity universal'.22  This leads,   fact, an equally early-nineteenth-century naive
           there are 'on one side the minority of the   logically enough, to a discussion of the future of   faith in industrial progress as such, imposing on
           powerful—and therefore the cultivated—and on   leisure. He quotes Aristotle as representing the   this one possibly Marxist idea about making
           the other the great mass of the exploited and   pre-industrial view of leisure : 'the first principle   work rather than leisure the centre of culture.
           poor—and therefore the ignorant. Formal culture   of all action is leisure. Both are required, but   Apart from this, all of Greenberg's ideas are
           has always belonged to the first, while the last   leisure is better than work and is its end'23, and   simplifications of attitudes which pre-date
           have had to content themselves with folk or   contrasts this with the post-industrial situation   Marxist thinking and which are, in themselves,
           rudimentary culture, or Kitsch'.14  He then goes   of increasing specialization, increased emphasis   contradictory. The Hegelian search for absolutes
           on to contrast two different states of society. In   on work itself and a greater split between work   in a chaotic, fragmented society is not compatible
           the first, 'a stable society that functions well   and leisure whereby 'leisure has become more   with a bourgeois faith in industrial progress; and
           enough to hold in solution the contradictions   purely leisure—nonactivity or aimless activity—  neither is compatible with Marxism.
           between its classes, the cultural dichotomy   as work has become more purely work, more   The importance of this is, I think, that
           becomes somewhat blurred. The axioms of the   purely purposeful activity'.24   As this affects the   Greenberg is representative of a certain view of
           few are shared by the many, the latter believe   rich and previously leisured classes, so that they   culture which appears to understand the
           superstitiously what the former believe soberly.   too lose their capacity for full-time cultural   problems of art and society and is therefore
           And at such moments in history the masses are   activity, the problem becomes that of carrying   particularly likely to mislead both artists
           able to feel wonder and admiration for the   on 'a leisure-oriented tradition of culture in a   themselves and the general public. Greenberg
           culture, on no matter how high a plane, of its   work-oriented society.' 25         is in fact in the position neatly described in
           masters.' 15   However, there comes a time when   The solution is apparently to take as given the   Marx's and Engels' German Ideology: 'The
           `the common man' becomes dissatisfied with the   universality of work, and to make work itself,   division of labour ...manifests itself also in the
           social order' 6   and only then 'does he begin to   rather than leisure, the centre of cultural   ruling class as the division of mental and material
           criticize their culture. Then the plebeian finds   activity. In primitive societies, Greenberg   labour, so that inside this class one part appears
           courage for the first time to voice his opinions   suggests, 'work and culture tend to be fused in a   as the thinkers of the class (its active, conceptive
           openly. Everyman, from the Tammany alderman   single functional complex'.26   Perhaps, then, we   ideologists, who make the perfecting of the class
           to the Austrian house-painter, finds he is   may anticipate a similar pattern in industrial   about itself their chief source of livelihood),
           entitled to his opinion.' 7   If we ignore for the   society so as to 'repair the estrangement between   while the others' attitude to these ideas and
           moment Greenberg's rather naive assumption   work and culture'.27   And how else could this be   illusions is more passive and receptive, because
           that the industrial masses have no culture, apart   done but through 'culture in the highest and   they are in reality the active members of this
           from Kitsch, to serve their own specific needs,   most authentic sense'.28   It is for this reason that   class and have less time to make up illusions and
           we can sum up his position as follows : culture is   culture is worth preserving. Greenberg admits   ideas about themselves. Within this class this
           threatened by the loss of its traditional financial   that his ideas lead to 'nothing that could be   cleavage can even develop into a certain
           support and audience from among the elite of   sensibly hoped for in the present or near   opposition and hostility between the two parts,
           society; art values are preserved by a specialized   future'29, but feels it important not to lose all   which, however, in the case of a practical
           and inward-looking art, imitating its own   hope for the future of culture, as Eliot appears to   collision, in which the class itself is endangered,
           creative processes; Kitsch is the cultural revenge   have done, on the grounds that 'at least it helps   automatically comes to nothing.'32  As we have
           of the lower classes which will sweep away all   if we do not have to despair of the ultimate   seen, Greenberg is able to attack the philistinism
           culture unless it can be rescued by socialism.   consequences for culture of industrialization'.30    of industrialized society, but his solutions, apart
              In a later essay, 'The Plight of Culture',   This is an odd conclusion by itself, implying   from certain references to Marx and socialism,
           dated 1953, Greenberg picks up the theme of   as it does that it is less important to work out   are drawn from the very social system whose
           cultural decay in discussing T. S. Eliot's 'Notes    whether Eliot or Greenberg is right about the    cultural manifestations he dislikes. It is a pre-
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