Page 17 - Studio International - December 1972
P. 17

proximity to the source of their wealth; these   You're the tops                     except Rauschenberg who bestrides the top
         images range from men posing with model girls,                                       hundred like a colossus.
         to piles of live ammunition. (Such photographs                                         How does Dr Bongard arrive at his
         are a feature of the 'quality' Sunday papers,                                        comparative table of the artists of the 6os and
         where we are meant to skim through the                                               ios ? It is not easy to make clear the fiendish
         Business part along with the art and interior                                        ingenuity of his system. He has made a
         design pages.) There will be sections covering                                       selection of important exhibitions, important
         physical and psychological states : withdrawal;                                      museums and important books, and an artist
         advancing; aggression; power; sickness. The                                          who is represented or mentioned in any of
         executive as presented in advertisements will                                        these is awarded a certain number of points.
         form a section.                                                                      Thus, if you have a work in the Tate or the
           Guiding the choice of materials and                                                Guggenheim you rate 100, 150 for a work in the
         comments is a structure that is concerned with                                       Museum of Modern Art, New York, and only 8o
         such factors as the self-image of the executive (a                                   if you have been unfortunate enough to sell
         term given me by Jonathan Benthall); the                                             anything to the Albright-Knox. If you have
         photographer's treatment of the subject; the use                                     shown at the Whitechapel in London you rate a
         of the photograph by the editor and designer;                                        mere 50, but 100 if you were chosen by the
         the correlation of image to text; the objective of                                   Dublin Rosc jury. Points awarded for
         the newspaper in presenting the image; the   In a world where less and less seems certain, the   bibliographic references are slightly more
         usefulness or damage to the subject of the   Top Twenty remains a still point at the centre of   arbitrary however, and Dr Bongard's list of key
         published image and text, and a variety of other   subjective chaos. This journal, too, could cash   books is small and idiosyncratic. Still, you get 50
         thoughts. A newspaper is a complex multi-level   in on the trend by publishing the 100 best   points if there's a black and white reproduction
         reality, and in probing it we must respond on a   contemporary artists. Unfortunately that has   of your work in Read's Concise History of
         variety of levels.                        already been done, and I am full of admiration   Modern Sculpture, 100 for colour, but nothing
           A certain objectivity is aimed at in presenting   for the idea itself and for the manner in which it   for a mention in the text. You rate 3o more if
         this work: I am certainly working in conformity   has been realized.                 you also appear in Barbara Rose's American Art
         with certain principles and rules. But there is an   The German business magazine Capital (a   Since 190o, and a further 3o for a book called
         irreconcilable clash between my views of society   cross between Fortune, Businessweek and The   Kunst van nu, published by the University of
         and those upheld in the City pages.        Economist) recently published such a list for the   Utrecht. Thus, added together, we find that
           A marked split exists between sections of   third year running and it was prepared for   Rauschenberg has an impressive 7,275 points,
         some newspapers and their business pages over   the third year running by that redoubtable critic   miles ahead of our very own Gilbert and George
         pollution and environment. The general    and soothsayer Dr Willi Bongard. Those     (placed overall 82nd) with 1,745. Paolozzi (15th)
         editorial writing may seek to accommodate to or   frustrated by the lack of any objective standards   has 4,280 and Hamilton (26th) 3,505.
         absorb the powerful international protest   in the art game and aching for someone to tell   But the quality gradings are not the real point
         movements that have formed on these issues.   them where the real quality is need be frustrated   of this fascinating hierarchy. The magazine is
         But the City section features ecology only when   no longer. At last an art critic has got his   Capital, so money's the thing; Dr Bongard has
         a firm is cashing in on the interest, or when   priorities right. Not for Dr Bongard the   refined his system to indicate who is worth
         some big financial power is directly threatened.   tiresome and boring business of comparison,   having and who is not. As he says in the
         In the City pages Capitalism is laid bare. The   stylistic analysis and interpretation. He knows   introduction to his Top Hundred : 'There is
         City Editor reigns firmly over the jungle. He will   who is good, mediocre and bad and says so. He   much uncertainty in judging the quality and
         prod his beasts — goad them towards success,   has with great ingenuity and resourcefulness   value of modern art. Who are the masters
         `the kill'. And those not savage enough to make   developed a system which eliminates all doubt:   whose works will keep their value or even
         it will not escape disciplining: we see them   while Segal (31st) is better than Riley (38th)   increase in value ? . . . This compass, a list of the
         occasionally, their heads bowed, with drawn   and Rosenquist (19th) is better than Louis   100 best-known contemporary artists, provides
         faces, set up as a warning to the pack. But the   (21st), Oldenburg (2nd) is better than anyone    important criteria for the estimation of the future
         standard City face stares with confidence
         straight at the camera, or faces us in an
         advantageous three-quarter profile. The face
         may smile, or it rests stern and authoritative.
         The face whose company launched a thousand
         ships is conscious of its role in projecting
         confidence in its company and its 100,000
         employees.
           It is not true to say that we are living under
         Fascism. We are living in a state that is a
         hundred times worse than Fascism. They were
         prepared to wage all-out war, and kill millions of
         Jews. We are actively preparing to kill all life on
         earth. Newspapers are aligned with this society:
         they help to maintain it and must share the
         blame for the increasing ugliness of people and
         cities. The advertisements of the polluters and
         destroyers keep the presses rolling. Picasso said
         that art is a weapon to fight the enemy. I have
         something to say; and I am saying it — and that
         is politics.
         GUSTAV METZGER
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