Page 62 - Studio International - July August 1973
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internal emigration from south to north, from   came to dominate the annual showings, when so   concept.of fashion. Dior had once defined the
        country to city, from poverty and deprivation   much else the Fashion School was doing   difference between fashion and fancy dress.
        to comparative well-being. The explosion of   conformed to the requirements of clients like   This show boldly declared that definition no
        the middle class has generated the explosion of   BEA.                               longer valid, and reinforced the boutique trends
        art and design. The weakness of art and design,   She starts off chapter seven of her   established by so many of the ex-students who
        in Italy as well as in England, is due to the   autobiography with one of the most vexed   had chosen 'private' practice rather than work
        middle class not being a functioning class like   subjects in contemporary British art education,   for the trade. A year later, the RCA gear,
        the peasantry or the proletariat, but -    what at the RCA was referred to as general   redraw% in Haight-Ashbury, swept out of San
        mystification hiding its true class nature, made   studies and in the DipAD colleges as   Francisco, to New York, and then to London, at
         up of renegades from the working classes   complementary studies. 'I understood', she   first heavily disguised, more of a declaration of
        seeking the advantages capitalism affords, in the   writes, 'and agreed that there was a need for   identity, beads and flowers.. . . Now all dress
        specialization that results from the division of   students to be broad-minded and "all-round"   became fancy. To dress has become a statement
        labour.                                    people, but I doubted that a few unwilling   of fantasy, a substitute role. It may all end as the
          The problems that are confronted in      hours a week would achieve much in this   similar experiment in Quattrocento Florence
         Fossati's introductory essay and in some of the   direction. A previously well-educated student   did, a burning of the vanities; but let us hope
        essays in Italy: The New Domestic Landscape,   would regard the study of nineteenth-century   that here Marx will prove once more to be right,
        the ones dealing with the wider social     social movements through the writings of the   and history will repeat itself simply as farce.
        significance that might be given to design, are,   period as an unnecessary bore, and to the less   Fashion as fancy dress will yield to fashion as
        then, merely reflections in ideology and not of   well-educated it meant memorizing enough to   farce. The time seems appropriate. 0
        ideology into reality which is the only basis of a   write an essay.' She then cites the case of David   TONI DEL RENZIO
        revolutionary design practice. The designer as   Hockney, who should have failed since he had
        revolutionary is just a pretty piece of self-  never attended a single general studies class nor
        deception until he can so alienate his employer   produced a single written word for them. With   Midsville
        that the production process is subverted and   the guile that was even more ludicrous than the   Art Students Observed by Charles Madge and
        transformed; so that when asked to 'style' an   failing of Hockney would have been, the   Barbara Weinberger. 284 pp. Faber and Faber.
        automobile the designer acts to determine that   administration awarded him the gold medal. It   £6.95.
        production results in a means of transportation   is little wonder that on the occasion, a short
        that is not contributing to ecological disruption   while ago, of some symposium or other on art   Art Students Observed is a close study of the
        or to private acquisitiveness. General Motors,   education, David Hockney, advertised to speak,   Fine Art students, and to a lesser extent, the
        British Leyland, Fiat are not yet directed by   remained silent.                     staff of Coventry College of Art, from the period
        men likely to acquiesce.                     Janey Ironside's serious convictions about   a year before the meteoric rise of the Art Theory
        TONI DEL RENZIO                            art education were to lead to her final resignation   course and its equally meteoric disappearance
                                                   from the professorship. It was the discrimination   through to the merger into the Lanchester
                                                   against the fashion school over the award of   Polytechnic.
        Infantaside                                degrees. Her point was that if the rest of the   Like most sociological studies of contained
        Janey by Janey Ironside. 176 pp., illustrated.   RCA awards were to become degrees, so, too,   communities it employs the standard method of
        Michael Joseph.                            should those of the fashion school. This would   participant observation and attitude
        £2.75                                      seem particularly just, since it was the fashion   questionnaires. For the most part it aims at
                                                   school more than any other department of the   `objective' description — to be an impartial and
         This delightful autobiography of Janey Ironside   College that had won it an international name.   accurate account — with some minor attempt to
        has a special interest for those of us concerned   If it were true that the degree was merely a   provide an analytical framework with which to
        with the sort of education our art colleges give   scrap of paper, why the discrimination ?   evaluate the everyday practice of a specialist
        and could give. Others will assess her     Janey Ironside gives no explanation for this   sub-world. Using a sociological mantle the
        particular contribution to fashion; but here it   incredible decision, and it appears none was   authors attempt to document the responses of
        suffices to say that she was the vital instrument   ever given her. In a sense, of course, both the   the students to the complex and contradictory
        that enabled so much talent to find an outlet,   Royal College degree and the diploma of the   area of further education they have chosen to
        that enabled art students to stamp their image   other colleges (said to be degree equivalent   pursue.
        upon a whole decade, that enabled English   except as a qualification for more money as a   At the descriptive level the account will strike
        fashion to define the visual life-style of a   teacher) are scraps of paper. No one gets a show   an accurate note to those familiar with
        generation. It happened, too, when English art   in a Bond Street gallery by producing one. No   DipAD education. It may indeed be unnerving
        schools and English artists made a decisive and   one gets a job in an advertising agency, design   for some to have their everyday processes
        definitive impact upon the international art   group or publisher's, by showing one.   revealed so acutely in such a clinical way. For
        scene; and Janey Ironside was very much a part   If one is to single out any incident in her book   those interested in further education in general,
        of that time.                              that reveals her special quality, the special   whose interest may include art education — and
          One of the things that emerges from her   quality that put her students in the position of   with the art colleges going into the polytechnics,
        account is that she herself was learning, that   reacting and contributing to the redefinition of   there are, I imagine, a number of people with a
        fashion was not so much taught as learnt at the   woman and woman's role which is fashion,   vested interest in finding out — it provides a
        Royal College. Of course she saw to it that her   that unique blend of thing and symbol, that   clear account of a bewildering area which has
        students could acquire the skills they might   particular case of coenotropism, it was the   long been shrouded in mystique.
        need, and she was able to anticipate these needs   summer dress show of 1966. For one thing it   So far I think the book is a positive
        in a way a more 'professional' fashion expert   marked the emergence of interest in Art Deco.   contribution; from a new perspective of an area
        might be denied by the blinkers of experience.   It anticipated the interest in the late thirties and   which has up until now elicited little interest
         She reveals this, particularly, in her account of   forties. Also it acted like a magnet drawing to it   from educational sociologists.
         undertaking with one of her students, at first,   the right people to achieve the necessary effects.   The picture which emerges from Charles
        the research into moulded clothing, and also   Finally it polarized people's attitudes, it   Madge and Barbara Weinberger's document of
        in her defence of her students' forays into the   prepared the way for the end of fashion as it   the Fine Art course at Coventry is, however, less
        advanced and 'non-commercial' designs that    had previously been known. It stated a new    positive. It demonstrates the serious
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