Page 35 - Studio International - June 1971
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of drug-users and the increasing body of   developmental research in close communication   exactly what he was after in the cinematic
           Western initiates into the various Eastern   with a technical counterpart. These artists   works, and once he had established his
           meditative practices appear to represent an   found themselves coping rather frequently with   criteria he strove mostly to refine and perfect
           inevitable and potentially corrective     a command chain of bureaucratic procedure.   the quality of the images much as he would in
           metamorphosis. Artists who wish to explore the   Possibly for just the reason that neither the   making lithographs.
           means and consequences of                 artist nor the Museum was a paying client of the   A second general category of work done
           perception-expansion need specialized     various corporations, the art projects were not   under Art and Technology includes those
           information; and, reciprocally, scientists gain   given especially high priority, and thus often   artists, like Robert Whitman, Newton Harrison,
          insight from artists in this enterprise. Both   moved forward at an exasperatingly slow pace.   Rockne Krebs and Boyd Mefferd, who sought
          parties might maintain that anything less than   In short, a definite cumbersomeness attended   to exploit the kinds of techniques ordinarily
          directly 'manipulating' human sensory response   the several ambitious industrial collaborations.   regarded as typifying advanced technology. The
          to advance new aesthetic terms constitutes   But even given these natural adversities,   approach taken by such artists necessarily
          merely a superficial elaboration of existing   something remarkable happened. Smith,   depends to a greater or lesser degree on a
          aesthetic conventions.                     Oldenburg and Fahlström all saw the       working relationship with engineering
             Again, in reaction to this kind of pursuit,   realization of artistic inventions of the grandiose   specialists whose expertise they themselves
          with its potential for subliminal coercion, there   type which generally never exist beyond   could not acquire without years of research and
          are many artists who unequivocally eschew this   sketches or models. Oldenburg's Icebag and   training; it often depends as well on the
          kind of activity. I have heard the area of   Smith's cave sculpture especially represent   equipment and laboratory facilities available
          `systems' or 'information' aesthetics dismissed   critical milestones in their respective careers.   only in large corporations. In using media such
          as a 'Fascist game'.                       Fahlström and Kitaj both established rapport   as lasers, advanced mirror optic systems or gas
             Seen against most recent efforts in the area of   with the specialized craftsmen who built their   plasmas, artists are venturing into areas which
          technological art, which are generally identified   tableaux. One would not expect these artists   are without much aesthetic history. However,
          with electronic light and sound media, the   necessarily to make a career of collaborative   in evaluating such art works, it seems to be the
          results of Art and Technology are unlike   endeavour, but unquestionably they and other   case that the more directly and the more purely
          anything we could have predicted. They far   artists would utilize more often than has been   the medium is handled and the less the artist
          transcend the genre of work ordinarily called to   possible the resources of industry were they   relies on extraneous housings, the better the
          mind by 'tech art'. Owing to the great variety of   more readily available.          result. It was our conscious intention to include
          techniques and processes and materials made   In the context of heavy industrial fabrication   in Art and Technology artists whose past
          available by the corporations contracted with us,   it is worth considering the approach taken by   production specifically in the domain of
          the programme issued in not one aesthetic type   Richard Serra at Kaiser. Serra regarded the   advanced technology conformed to this
          of work, but in several.                  availability of Kaiser's steel-producing plant as   evaluative guideline, and the works
             On reviewing the development of Art and   an opportunity basically to experiment in huge   accomplished by them with us are
          Technology, three kinds of collaborative   scale. In using the company's formidable scrap   commensurately remarkable.
          experience seem to me distinguishable. First   resources and men and equipment he did not   There was an important element of simple
          there is the approach taken by those artists   attempt primarily to come away with a   luck involved in locating individual scientists
          interested basically in industrial or     permanent, or a transportable art work, but   and engineers, within the vastness of all these
          industrial-mechanical fabrication. Second is that   instead to learn what he could in a few weeks'   companies, who desired to enter into prolonged
          relating to the use of more esoteric technological   time about making sculpture comprising   collaboration with an artist. Art and
          media; and finally, that marked by a      thousands of tons, rather than pounds, of   Technology was not, after all, a situation like
          participatory, informational aesthetic without   material.                           the one structured by E.A.T., through which
          primary regard for object-making.            Roy Lichtenstein's film project certainly does   engineers so inclined voluntarily make
             A longer tradition attaches to the first   not belong in the class of industrially fabricated   themselves available to consult with artists. Once
          category of activity than to any other manner   art works, but neither was it conceived in a   those fortunate connections were made, the
          of endeavour undertaken through Art and   spirit of philosophical commitment to the   several advanced technology projects set in
          Technology. Sculptors have for centuries   principles of technological or industrial   motion were characterized by a strong sense of
          enlisted the assistance of heavy industrial   co-action. He expressed even more strongly   mutual commitment. The artists consistently
          methods and materials to make monumental   than the foregoing artists an attitude of real   demonstrated qualities of pragmatism,
          works. Yet we have observed a significantly   doubt and hesitation about his very association   efficiency and singleness of purpose toward the
          greater sense of anxiety and discernibly more   with the Art and Technology programme.   end of realizing their projects. We sensed in
          recalcitrance on the part of those artists engaged   Lichtenstein, like many other artists in Art and   these exchanges very little communicative
          in industrial execution than has been conveyed   Technology, has repeatedly worked in a   difficulty on the practical, one-to-one level of
          by the artists using advanced scientific media.   collaborative manner in his various printmaking   exchange.
          Oldenburg, Kitaj, Fählström and Tony Smith   and multiple sculpture series. The making of a   There are by now several American artists
          all experienced some amount of frustration, and   lithograph, for example, is an operation   who can be considered fairly experienced in the
          expressed occasional scepticism, during the   requiring an intensive co-operation between at   field of collaboration with engineers. Robert
          course of their projects. The special difficulty   least two people. Lichtenstein's engagement in   Whitman stands out in this connection; so does
          for artists depending upon industrial execution   the cinematic project undertaken with us was   Robert Rauschenberg, though he has of course
          relies on the fact that they have usually in the   not, it seems to me, very different in essence   continued to work 'traditionally' as well.
          past worked alone and thus carefully controlled   from his manner of working to produce prints   Experience in dealing closely with technical
          every stage and every nuance of their works'   and multiples. It is true that he (or indeed any   personnel in making art probably does give an
          making; thus the intervention of middlemen,   other artist) has never before utilized cinematic   artist a certain advantage in expediting the
          not only handling the components but making   technique in precisely the way he did in this   progress of a given undertaking. But,
          technical decisions, is difficult to accept. The   endeavour; and certainly the technical   interestingly enough, those artists inexperienced
          artist under these circumstances is       difficulties and expense inherent in his Art and   at collaboration with scientists, such as
          automatically placed at a greater remove from   Technology film project were far greater than   Harrison, Jesse Reichek and Jackson MacLow,
          the process of execution than would follow if   are ordinarily entailed by printmaking methods.   worked equally effectively.
          his aesthetic end required a process of    Nevertheless, Lichtenstein determined early    It should be noted that use of
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