Page 34 - Studio International - September October 1975
P. 34

r. Minoru Takeyama, 2  Ban
                                              Kahn, 1970. Blown-up graphic
                                              devices advertise this
                                              collection of 54 bars in the bar
                                              area of Shinjuku, Tokyo, where
                                              there are over 20,000. Takeyama
                                              uses bull's eyes and the
                                              red/white industrial code to
                                              compete in an area where no
                                              other architect or city planner
                                              has worked. The glass wall
                                              becomes a gigantic beacon
                                              advertisement at night.
                                              (Photo, Takeyama)








                                                             2. Gae Aulenti, Olivetti
                                                             Showroom, Buenos Aires, t968.
                                                             The illusion of consumer
                                                             abundance is created by
                                                             perspective tricks and an overall
                                                             cover of plastic laminate which
                                                             hides the wood base. Sparkling
                                                             high technology, the equivalent
                                                             of religious relics and rare
                                                             jewellery, is now in the reach of
                                                             everyman, says the illusion.
                                                             (Photo, Erich Hartmann)


















                3. Foster Associates, Olsen
                Shipping Line, London, 1970.
                Doors, windows, gutters, etc.
                disappear behind this mirror
                wall, which reflects the
                company's products. (Photo,
                Tim Street-Porter)
                The painting by Ben Johnson
                (left) shows a concern for the
                surface ambiguities of
                architecture, the glimmer and
                broken reflections which suggest
                a perfection shattered. Mirror
                also reduces reality in his
                paintings to silken, blob-like
                abstractions, an effect obtained
                in silk screening. (Collection
                Norman Foster)




















                4, 5. Fine Arts Squad, Wash
                 15 C., Venice, California, t969.
                 You look one way down Brook
                Street and see reality; you turn
                 the other way and see it painted.
                (Photo, Jencks)

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