Page 59 - Studio International - February 1972
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in the field of fine art. This may also   of expression as with every day   object is to provoke, to allow each   contemporary trends in the visual
           be the explanation for the somewhat   reality: 'art =life' and, extended,   man to be autonomous, an   arts comes from the Rhineland. The
           sentimental sympathy of the    'art X man'. Art's claim to eternity   emancipated individual. And this   Rhineland capital, Düsseldorf, is
           Bavarians for the Rhinelanders.   is denied. Man is in the foreground.   through an intensified tenderness   the home not only of Josef Beuys—
             While in Munich the Jan Wellem   Creativity, according to Beuys, is   which frees the imagination.   one of the leading initiators on the
           collection led to the founding of the   man's decisive chance to become   Individuality is the way to   contemporary art scene—but of
           Munich Academy of Arts, the    emancipated in socio-political terms.  emancipation.           many other artists influencing
           Academy in Düsseldorf was         Josef Beuys also propagates the   On this basis the result of his   contemporary trends. The man who
           increasingly deprived. Peter   indisputable equality of everything   work is of no account to the artist.   laid the foundation for the trend is
           Cornelius, who became director of   that exists. There are no isolated   No longer is he concerned to produce  Gerry Schum. Now 33, he studied
           the Düsseldorf Academy after it had   phenomena, because the general   something finished. No longer does   medicine and (more significantly)
           been newly established in 1819, left   interrelation and entanglement of all   he feel compelled to create 'works   film production and camera
           after a short while to take on the   with everything is so evident. He   for posterity'. Homer's 'eternity' has   technique at the Berlin Film
           directorship of the more attractive   believes it important that man should  lasted for 2000 years. Gottfried Benn  Academy. Eventually applying his
           Academy of Arts in Munich,     find his individuality, that he should   believed that posthumous fame   knowledge of film, Schum began to
           although born and brought up in   become aware of the possibility of   would end after 7o years.   report on art for German television.
           Düsseldorf. His successor was   carrying within himself the famous   Contemporary artists look no further   In dealing with the technical
           Wilhelm von Schadow, and despite   `pivot of Archimedes'.      than the present. In Conceptual Art   facilities available he found the
           the changed rating of the         Beuys, who has repeatedly said   `Art in the Mind' -this takes the   creative potential lacking during his
           Düsseldorf Academy most        that he could just as well be a   form of abandoning the palpable.   formal studies. Dissatisfied with the
           outstanding artists of the late   natural scientist, interprets the   Instead, the activation of creativity   conventional approach to art
           German Rococo period and of the   creative process as such as   becomes the foremost concern. In   reporting in television, he 'invented'
           early classical period were students   `sculpture'. This includes every   Process Art this development is   a brand-new television presentation
           there.                         form of organization. Beuys     taken a step further. The creative,   of art : the 'Television Gallery'.
             Under Wilhelm von Schadow the   considers his founding of a 'students'  the art, process is the focal point.   Once a year, each time using a
           motto of the Düsseldorf Academy   party' as much a sculptural process   At this stage the rejection of the   different television station, he
           was 'moderation', a policy     as the 'bureau for direct democracy'   `objective' standard is complete.   produced a critical exploration of
           appropriate for a former world   which he has established.     This is the point where art turns into   art on the TV screen. In April 1969,
           capital that had sunk to the status of   Beuys also wants to encourage   direct socio-political expression.   his first 'exhibition' was
           a provincial capital. What was   the greatest possible number of   This standpoint has its roots in   transmitted under the title of 'Land
           needed was an academy of painting.   people in the greatest possible   the tenets of Surrealism as held by   Art' and brought him to notice as a
           Schadow, a gifted organizer, kept   number of places to think about the   Breton—Surrealism with a different   figure in progressive art. One reason
           many of his students on as teachers   nature of democracy. It is   approach, as propounded by Henry   for this was that for the first time he
           to realize his ideas, a move which led   understandable that a man who, in   Miller, who wrote in Sexus that it   had shown in context the affinity of
           to the Tafelbild and the       his capacity as an artist, is dedicated   is reality which needs changing. In   artists as different as Long,
           establishment of the Schadow   to a new form of 'totality in art' by   this light there is no intention, in any  Flanagan, Oppenheim, Smithson,
           school's renown.               making human existence a creative   concrete, ideological sense, to change  Boezem, Dibbets, de Maria and
             Despite this the Academy slowly   one, will be involved in constant   the whole world. Rather, the   Heizer.
           slipped into total academicism, which  disputes with administrative   intention is to indicate to the   Schum took his camera into each
           led to the resignation of painters of   bureaucracy. And although he   individual the possibility of   artistic process as a participatory
           such stature as Rethel, Feuerbach   rejects the mechanism of traditional   changing himself on the basis of his   instrument. Without the specific
           and Böcklin. This period of    logic in accordance with his concept   own existential structure and the   characteristics of a camera, the
           stagnation lasted until 19o2, when a   of a more humane art, a more creative  circumstances in which he finds   various manifestations could not
           major industrial fair was held in   human existence, he manages again   himself. At a first (misleading)   have occurred. Another striking
           Düsseldorf and brought a new   and again to defeat bureaucratic   glance, Conceptual and Process Art   feature was the fact, new to television,
           awareness of the equally important   rules and regulations by his strictly   appear esoteric; in fact these   that art was no longer treated as
           supporting role of the industrialized   rational and irrefutable   expressions of art contain pragmatic   documentary. Thus effectively
           hinterland, the Ruhr region.   argumentation. These successes   proposals for everyday reality, which  popularized before such a large
           Düsseldorf, as the administrative   contribute to his rapidly growing   in view of its usefulness to the   audience, 'Land Art' anticipated the
           centre, became the office desk of the   fame and to the steadily growing   individual requires a new approach   rejection of traditional concepts.
           Ruhr, and acquired a certain   sympathy he enjoys everywhere, and   in thinking. Thus present-day art   A year later Schum presented his
           worldly air.                   it is this which provokes the   proves to be primarily man-oriented.  second television exhibition,
             The Academy's traditionalism   congruent antipathy. On the other   It is logical that art which no   `Identifications'. This put Beuys,
           following Schadow had to meet the   hand, there remains the fact that   longer wants to be art in the   Rinke, Reiner Ruthenbeck, Ger van
           up-to-date teaching of the     Beuys's creations are being sold at   traditional sense requires a new   Elk and others into a conceptual
           Düsseldorf School of Art under   top prices on the international art   medium, free from transmitted   context to make them the subject of
           Peter Behrens, and with the merger   market.  q               practices. It must give a specific   more general discussion, more
           of the two in 1919, attempts were   KLAUS U. REINKE           manifestation of the self-taught a   general because of the implicit
           made to achieve the comprehensive                             chance to flourish as a new kind of   acceptance by a more general public
           goals set by Krahe. The director,                             style, where spontaneity can function  of the medium of television.
           Walter Kaesbach, was able to do                               as one kind of expression. This   Not long after Schum found it
           something in this direction, but was                          spontaneity, said von Kleist (essay   essential to establish a permanent
          sacked by the Nazis at the beginning                           on the puppet theatre) is no longer   gallery (until then he had lived in a
           of their regime in 1933.                                      possible or valid unless it springs   caravan to achieve the mobility
             After 1945 efforts were made to   Video artists             from the highest intellectual level.   compatible with his 'style of work',
           overcome the stultifying effects of                              At this point one recognizes the   identical with his 'style of living'),
           Nazi rule. During these post-war   Valid standards are being devalued.   truth of the dictum that today   and settled in Düsseldorf, at
           years probably the most important   Until now the yardstick has always   nothing can be regarded as an   Ratingerstrasse 37. From then on he
           director was Ewald Mataré. What   been the quality of the finished work.  isolated phenomenon. Nothing   called his gallery `Video-Galerie
           makes the Academy, now under   How the artist arrived at his result   exists on its own or in itself alone.   Gerry Schum'.
          Professor Dr Eduard Trier, at   was immaterial. (In this context for   Nothing can be seen as entirely   Schum also realized the obvious
          present internationally attractive   `objective' read 'impersonal'.) But   separate from everything else   potential offered by new technical
          are in the main the theories and   in contemporary art the concept of   surrounding it. Politics, economics,   developments, turning his attention
          practices of Josef Beuys, the   the personal, subjective and   sport, sculpture, are not isolated   to video tape recording processes
           professor of sculpture.        individual is of supreme importance.   phenomena. Every single part is   (also used by the police, and by
             Josef Beuys is described as   The so-called 'objective' has itself   defined by the sum of all parts.   television dealers for advertising
           `charismatic', an opinion held not   become immaterial. Aesthetics have   Modern man moves in a tangential   purposes). This permits faster
          only by his students but also by his   been accorded a new status —a   system.                 operation than film coverage, since
          numerous antipodes. Beuys is as   political perspective in a concrete   It is not surprising that the basic   it involves neither developing nor
          much concerned with art as a means    socio-political context, because their    impulse for the most authoritative    printing. It enables the artist to
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